Vexcite Bikes

Founder & Chief Executive Officer

• vexcitebikes.com

September 2022-Present

As Founder and CEO of Vexcite Bikes, I led the creation of a high performance electric mobility brand from the ground up. I started the company in September 2022 alongside Lucas Johnson, who I worked with executing prototype building, testing, and R&D. Operating as a full stack founder, I executed every other critical aspect of the business from product development to brand direction and supply chain management.

Areas of Direct Execution

Prototype Creation

Developed the first fully functional electric prototype. This initial bike was engineered specifically for product validation, rigorous testing, and establishing reliable part sourcing. I leveraged CAD and slicer software for design and rapid prototyping to ensure a seamless transition toward production. Directed the end to end engineering process, moving from initial 3D modeling to the integration of hundreds of individual parts. I managed all coordination with overseas suppliers for the fabrication of early components.

Supply Chain Architecture & Production

Following the successful prototyping phase, I transitioned the company into professional-grade manufacturing by engineering the MK1 and MK1R bikes. I completely overhauled our logistics, narrowing down a list of international suppliers to establish a highly trusted, strategic network overseas. I initiated our early brand visibility strategies, personally directing and shooting the initial organic content across social platforms to introduce the bikes to the public.

Brand Strategy & Public Launch

Directed the marketing strategy and digital identity. I managed our growth across all social platforms, executing organic content strategies alongside optimized Meta advertising campaigns to drive targeted customer acquisition. I led our public debut at the Electrify Expo. We ran a demonstration booth, secured early buyer commitments, and I handled all on camera public relations. Capitalizing on this momentum, we officially launched public sales in 2024, achieving immediate market traction that validated the product.

MK2 Development and Brand Evolution

Early 2025, I initiated a comprehensive expansion of Vexcite to prepare for high-volume scaling. I led development of the MK2, designing it from the ground up while introducing a feature set that redefined our product standards. To support this growth phase, I brought on Cooper Schoshinski in early 2025 to lead business development. In addition to hardware development, I completely revamped our digital presence by designing and building a premium e-commerce platform. I continue to direct the Brand vision and operational strategy as we transition into this next stage of growth.